August 29, 2010
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“We condition the masses to hate the country,” concluded the Director. “But simultaneously we condition them to love all country sports. At the same time, we see to it that all country sports shall entail the use of elaborate apparatus. So that they consume manufactured articles as well as transport. Hence those electric shocks.”

“I see,” said the student, and was silent, lost in admiration.

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Brave New World, Chapter Two by Aldous Huxley. (via ashalynd)